Future Fit for Business and GGFit Collaborate to Launch Comprehensive Retention Education Training Suite for Leisure and Fitness Clubs.
Future Fit for Business a leading provider of professional training and development in the health and fitness industry has partnered with GGFit, a specialist in member retention strategies, to launch a new suite of retention courses. This training is designed to empower leisure and fitness clubs with the tools and knowledge needed to significantly improve member retention and engagement, boost health and fitness outcomes and build overall business success.
The retention education training suite comprises three courses, each tailored to different levels of staff. Membership Retention Essentials: Aimed at all staff, this course introduces the importance of retention, what it means to individual roles, and how daily actions can positively impact member retention. Core Retention Knowledge for Fitness Professionals: This course delves deeper into effective retention strategies, focusing on member engagement and personalised support.
Advanced Retention Strategy for Management: This course offers in-depth training for managers, equipping them with the strategic insight needed to implement and oversee successful retention initiatives across their clubs.
This training suite results from a close collaboration between Future Fit for Business and GGFit. The partnership was born out of a shared vision to address the critical challenge of member retention within our industry - a challenge that can make or break the success of fitness and leisure clubs.
Tom Godwin, Group Operations Director at Future Fit said; “Following the amazing results of the Health Seeker Coaching course, we are thrilled to be collaborating with Guy at GGFit again for the release of the new Membership Retention suite. Retention is critical to keep facilities sustainable and members happy. The suite of courses that have been developed showcases why retention is so important and supports the leisure workforce in doing their part to contribute to retention success. We are excited to see the positive impact these courses will have and look forward to working with Guy on this and many more future projects.”
Retention is not just about keeping members; it’s about creating a thriving, connected, and engaged community within a club. Research by the Fitness Industry Association shows that engaged members are 90% more likely to renew their memberships, and further study by the CSI concludes that attracting new members costs five times more than keeping the ones you have, underscoring the importance of investing in retention strategies.
The training offered in the suite encompasses tangible benefits, including equipping staff with the skills to keep customers engaged and loyal, fostering and attracting a more connected and motivated member base, supporting them in achieving their health and fitness goals and overall increasing business success through building a robust and thriving fitness club.
Guy Griffiths, Director of GGFit, emphasised the importance of retention: "Good member retention is talking to people, but the secret to great retention is talking to the right people, at the right time, in the right way.” All courses in the suite are intended to raise awareness of retention initiatives that work and can be implemented at a facility. Guy is particularly excited about the first course, Membership Retention Essentials, which is aimed at everyone and anyone working in leisure or fitness. “It explains why retention is important, what it means to you, and how you can affect retention daily. By instilling more retention instincts in all staff, we’ll create more purpose and help with staff retention too!”
Future Fit for Business has a long-standing commitment to elevating educational standards within the fitness industry. This training suite is part of their ongoing efforts to provide innovative resources that address the evolving needs of health and fitness professionals, and the challenges faced by leisure and fitness clubs today.
As the health, leisure and fitness industry continues to pivot towards a more integrated approach to member engagement and wellbeing, this collaboration between Future Fit for Business and GGFit marks a significant step forward in supporting the sector's long-term sustainability and success.
For more information about the retention training suite and how it can benefit your fitness club, please visit:
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Kirsten Nockemann
About Future Fit Group:
Future Fit Group encompasses various subsidiaries, all dedicated to revolutionising learning and development, driving a new era of growth and innovation. Future Fit Group is a leading provider of health and fitness education, offering accredited qualifications, professional development courses, and career support to individuals who are passionate about making a difference in the health and wellbeing industry. With an unwavering commitment to excellence and innovation, Future Fit Group equips its students and partners with the knowledge and skills needed to thrive in their careers and make a positive impact on the lives of others.
For more information, visit www.wearefuturefit.co.uk
About GGFit:
GGFit exists to help more people to be healthier and happier through activity. Developing an understanding of data and coaching skills helps clubs to motivate their members and get them to stick around longer. This is delivered through best practice use of processes and systems, working with management and staff.
Clubs engage with GGFit to resolve member attrition issues and design processes
that help improve member and staff engagement and therefore retention. Projects range from data analysis to strategic planning, workshops, and digital and physical journey definition, with a range of different fitness businesses and partners.
GGFit also works with clubs on HealthSeekers, a movement to support more people with health coaching through existing staff and technology in fitness facilities.
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