Why Sports Media Group is one of the UK’s leading conference providers in the physical activity and sports arena. Founded in 2015 with a commitment to get more people active across the UK. Why Sports strive to help educate, inform and challenge the sector to address the huge inequalities in participation, helping to turn the tide of inactivity.
We have our finger on the pulse, working with senior level policy makers across a wide range of government departments and national bodies, right through to on the ground deliverers, to ensure our content is thought leading, thought provoking and practically applicable for our conference community. Our conference model provides a platform to exchange ideas, inform strategies, advance agendas and network with the brightest minds form across the sector.
We are a socially focused business, we care about the cause and to that end invest time and money into a number of projects that accelerate activity. We ensure that our conferences are accessible to a wide range of audiences contributing to this agenda by providing a number of discounted or free conference passes to those who will benefit from policy updates, business relationships and networking opportunities.
We are also proud to invest in our team, a dynamic blend of sector and industry experience, complimented by an apprenticeship team, bringing fresh thinking, a hunger to learn and to develop new skills in a supportive yet stretching business environment. We practice what we preach by encouraging our team to be active! Not only is this the right thing to do but we know our team are more productive and more connected to each other when they have the opportunity to engage in physical activity.
We believe that sport and physical activity has the power to unite people, build relationships, transform lives and positively engage disadvantaged communities, this drives our team to do what we do!